[PT-BR]
'SAAB' não é apenas o nome de uma marca, muito além disso representa tradição, pioneirismo na cidade de São Paulo, primeiramente no nicho de relógios e agora com a venda de excelentes joias, semi-joias e acessórios.
Desafio
O desafio foi trazer na construção da marca 'SAAB', algo que representasse toda a tradição que o nome carrega, contruir algo minimalista, que traz a confiança e qualidade como pilares foi o que norteou todo o processo criativo. Tratar a diversidade e a singularidade de maneira natural e leve, sem preconceitos ou esteriótipos. Firmar a proximidade com os clientes através de uma marca humanizada.
E, por fim, demonstrar o valor acessível, qualidade e custo-benefício dentro do mercado de joias.
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[EN]
About the brand
'SAAB' is not just the name of a brand, it also represents tradition, pioneering spirit in the city of São Paulo, firstly in the watch niche and now with the sale of excellent jewelry, semi-jewelry and accessories.
'SAAB' is not just the name of a brand, it also represents tradition, pioneering spirit in the city of São Paulo, firstly in the watch niche and now with the sale of excellent jewelry, semi-jewelry and accessories.
Challenge
The challenge was to build the ‘SAAB’ brand, something that represents all the tradition that the name carries, building something minimalist, which brings trust and quality as pillars, was what guided the entire creative process. Treat diversity and uniqueness in a natural and light way, without prejudice or stereotypes. Establish proximity to customers through a humanized brand.
And, finally, it demonstrates the affordable value, quality and cost-benefit within the jewelry market.
The challenge was to build the ‘SAAB’ brand, something that represents all the tradition that the name carries, building something minimalist, which brings trust and quality as pillars, was what guided the entire creative process. Treat diversity and uniqueness in a natural and light way, without prejudice or stereotypes. Establish proximity to customers through a humanized brand.
And, finally, it demonstrates the affordable value, quality and cost-benefit within the jewelry market.
[PT-BR]
Paleta de Cores
As cores foram meticulosamente selecionadas para oferecer à Saab uma ampla gama de universos a explorar, evitando qualquer sensação de repetição e garantindo que não se confunda com uma oferta homogênea aos olhos do público. As tonalidades mais claras e delicadas personificam o principal foco da marca: a comercialização de semijoias de excepcional qualidade. Enquanto isso, a combinação de verde com creme destaca produtos de maior valor agregado. Além disso, dedicamos atenção especial à distinção dos produtos destinados ao público masculino, optando por um tom cinza mais profundo para transmitir sofisticação e autenticidade."
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[EN]
Color palette
The colors were meticulously selected to offer Saab a wide range of universes to explore, avoiding any feeling of repetition and ensuring that it does not become confused with a homogeneous offering in the eyes of the public. The lighter and more delicate tones embody the brand's main focus: the sale of semi-jewelry of exceptional quality. Meanwhile, the combination of green and cream highlights products with greater added value. Furthermore, we pay special attention to distinguishing products aimed at men, opting for a deeper gray tone to convey sophistication and authenticity."
The colors were meticulously selected to offer Saab a wide range of universes to explore, avoiding any feeling of repetition and ensuring that it does not become confused with a homogeneous offering in the eyes of the public. The lighter and more delicate tones embody the brand's main focus: the sale of semi-jewelry of exceptional quality. Meanwhile, the combination of green and cream highlights products with greater added value. Furthermore, we pay special attention to distinguishing products aimed at men, opting for a deeper gray tone to convey sophistication and authenticity."
Client: Saab Joias | Service: Visual Identity | Country: Brazil | Year: 2024 | Art Director: Victor Santos
